February 22, 2015

Axis Bank Mobile App - Mobile Banking

Reactions: 


Axis Acquantaince
 Making the Axis Acquaintance


Self explanatory picture isn’t it? Axis Bank invited bloggers to be a part of the demo of their all new Axis Mobile Banking App and believe me, going there was a decision I will never regret!



We met and interacted with senior executives from Axis Bank on an interactive platform and we had the privilege to view the App in action through our host, Pramod.
 
Axis Bank Mobile App - Who can use?

Pramod started off by linking (onboarding) into the app as a first timer – in 60 seconds FLAT and then followed the series of intuitve screens that had us bloggers amazed by the flexibility and ease-of-use.

Have a look at their video promo:



Axis Bank Mobile App - Features


What amazed me?
·         Security – One of the major questions that everyone had in the room was, how secure is the app? Here’s the answer:
Axis Bank Mobile App - Safe and Secure
 ·         Intuitive User Experience – Every button, color, text is so thoughtfully created; giving end users the feel of a crisp euser experience whilst completing their transactions swiftly.

·         Superb User Interface – Like you can see in the video, the UI is quite good. This is one additional feature that stands out from other boring banking apps.

·         Barrage of features – Instant loyalty points redemption, Local offers/discounts on stores (and directions to reach them via Google maps), Manage your multiple accounts, utility payments, nearby ATM’s, adding beneficiaries  are just a few to name.


To encourage new a customers, Axis Bank has started off with 100 wifi-enabled branches to bring in new users especially those who usually visit branches for simple transactions.

Here’s a snapshot of the tweets and facebook updates that I shared during the event:




What’s next?
Even after the app is so full, Axis Bank is planning to bring more in the form of DEMAT Accounts and more enhancements mostly in by April 2015. Once done, this app will be like a pure powerhouse, with power in the customer’s hands!

Summary
Customer experience has been given top priority in this case which makes the app pretty interesting to use. Seamless UI, crisp experience, ease-of-use; it tempts viewers to try.

It’s a winner when compared to the other existing banking apps. The app truly stands to the tagline, “Carry the bank in your pocket”

Links to download the Axis Bank App:

 1. Android Phones               2. Windows Phones              3. Apple Phones


This post is about 'Make the Axis Acquaintance' meet conducted by Axis Bank in association with BlogAdda.com 

Onomatopoeically,
Meow

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