Making the Axis
Acquaintance
Self explanatory picture isn’t
it? Axis Bank invited bloggers to be
a part of the demo of their all new Axis Mobile Banking App and believe me,
going there was a decision I will never regret!
We met and interacted with
senior executives from Axis Bank on an interactive platform and we had the privilege to view the App in action through our host, Pramod.
Pramod started off by
linking (onboarding) into the app as a first timer – in 60 seconds FLAT and then
followed the series of intuitve screens that had us bloggers amazed by the
flexibility and ease-of-use.
Have a
look at their video promo:
Axis Bank Mobile App - Features |
What
amazed me?
·
Security – One of the
major questions that everyone had in the room was, how secure is the app? Here’s
the answer:
Axis Bank Mobile App - Safe and Secure |
·
Intuitive User
Experience – Every button, color, text is so thoughtfully created; giving end users
the feel of a crisp euser experience whilst completing their transactions
swiftly.
·
Superb User
Interface – Like you can see in the video, the UI is quite good. This is one
additional feature that stands out from other boring banking apps.
·
Barrage of
features – Instant loyalty points redemption, Local offers/discounts on stores
(and directions to reach them via Google maps), Manage your multiple accounts,
utility payments, nearby ATM’s, adding beneficiaries are just a few to name.
To encourage new a customers,
Axis Bank has started off with 100 wifi-enabled branches to bring in new users especially
those who usually visit branches for simple transactions.
Here’s a
snapshot of the tweets and facebook updates that I shared during the event:
What’s
next?
Even after the app is so
full, Axis Bank is planning to bring more in the form of DEMAT Accounts and
more enhancements mostly in by April 2015. Once done, this app will be like a
pure powerhouse, with power in the customer’s hands!
Summary
Customer experience has been
given top priority in this case which makes the app pretty interesting to use. Seamless
UI, crisp experience, ease-of-use; it tempts viewers to try.
It’s a winner when compared
to the other existing banking apps. The app truly stands to the tagline, “Carry
the bank in your pocket”
Links to
download the Axis Bank App:
1. Android
Phones 2. Windows
Phones 3. Apple
Phones
This
post is about 'Make the Axis Acquaintance' meet conducted by Axis Bank in association with BlogAdda.com
Onomatopoeically,
Meow
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